We have developed comprehensive marketing programs for many successful startups, brand refresh projects, and turnarounds for restaurants and franchises. Our successful marketing and communication programs have been implemented by brands all over the world. A great marketing strategy is creative and practical, proactive, not reactive, and keeps the budget and calendar top of mind.
Starting with a well-defined brand positioning statement with the full support of management, we develop a marketing plan and calendar to meet your overall business plan objectives. From the marketing plan, strategic marketing programs and consumer messaging are developed to meet specific marketing goals. Our comprehensive programs typically focus on creating tools for in house resources to execute, including digital marketing and social media that have been search engine optimized and localized, consumer promotions, new product introductions, limited time only offerings (LTOs), menu and menu board design, email marketing, loyalty programs, in-store point of purchase materials, merchandising and direct mail to drive
trials and expand brand reach.